Brand Identity And How Can You Improve It? Brand identity is the unique visual, emotional, and cultural expression of your business. It’s what distinguishes you from competitors and makes your brand instantly recognisable. When consumers see your name, logo, or products, a strong brand identity ensures your business is the first that comes to mind….
Google Reviews: When Reputation Meets Risk A company’s reputation today is shaped long before a potential customer ever visits its office, restaurant, or clinic. In most cases, the first impression happens on Google. One search, one star rating, or even one negative review can make the difference between gaining a new customer, or losing them….
Online Marketing Working for Your Business Online marketing isn’t just a flash in the pan – a “here today, gone tomorrow” phenomenon. It’s here to stay – and for good reasons! Sometimes, though, it can be hard to articulate precisely why internet marketing works. Yes, global digital marketing spend will be $389 billion in 2021…