The Right Keywords for Your Project
Choosing the right keyword is the foundation of any successful SEO campaign. The keywords you target determine who finds your website, how much traffic you receive, and how easy it is to achieve strong rankings on Google. With so many keyword options available, selecting the best one for your business can feel overwhelming. So how do you make the right choice?
Understanding Keyword Types
Keywords generally fall into two main categories: short-tail and long-tail keywords.
Short-tail keywords are broad search terms, usually made up of one or two words, such as “SEO services.” While they attract high search volumes, they are extremely competitive and difficult to rank for — especially if your website is new or has low domain authority.
Long-tail keywords are longer, more specific phrases like “SEO services in Northumberland.” These keywords tend to be easier to rank for, attract more relevant traffic, and often convert better because they align closely with a user’s specific search intent.
Keyword Competition Levels
SEO professionals often group keywords by how competitive they are:
- Red keywords: Highly competitive and difficult to rank for unless your website has strong authority.
- Orange keywords: Medium competition, achievable with a well-planned SEO strategy and consistent optimisation.
- Green keywords: Low competition, making them ideal for newer websites, businesses with lower authority, or those looking for quicker results.
Defining Your SEO Goal
Before choosing a keyword, it’s essential to be clear on your business objectives. A simple and effective structure to follow is:
{Service} + {Location}
Examples include “SEO consultancy in Durham” or “digital marketing expert in Newcastle.” This approach helps attract local customers who are actively searching for the services you offer in their area.
Need Help Choosing the Right Keyword?
If you’re unsure which keywords will deliver the best results for your business, we offer a free consultation call to help you identify the most effective keywords for your SEO campaign.
How Direct Submit Can Help
At Direct Submit, we specialise in tailored SEO strategies designed to improve rankings, generate leads, and increase sales. Whether you need a one-off keyword strategy or ongoing SEO management, we’re here to help you build a strong foundation for long-term success.
Book your free consultation today by calling 0800 669 6848, and let’s find the perfect keywords for your business.
